Trustworthiness as an economic asset
نویسندگان
چکیده
منابع مشابه
Trustworthiness as an Economic Asset<
The evaluation of trust in economic decision making remains on the periphery of mainstream economic analysis and teaching. Yet business managers use trustworthiness in daily exchanges to create competitive advantages for their firms. An exploratory empirical test of Barney and Hansen’s three levels of trust (weak, semistrong, and strong) and Lewicki and Bunker’s portfolio of governance mechanis...
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People posses an innate capability to instinctively evaluate the trustworthiness of other people in their daily lives, and a hardwired tendency to react strongly if they feel betrayed. However, these capabilities do not work in the digital domain, for both obvious and notso-obvious reasons. Therefore, something else is needed. In this paper we explore the prequisites and difficulties that are e...
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ژورنال
عنوان ژورنال: The International Food and Agribusiness Management Review
سال: 1999
ISSN: 1096-7508
DOI: 10.1016/s1096-7508(00)00020-3